Coca-Cola cans go white for the polar bears | MNN


Editor’s be aware: Coca-Cola has launched a second limited-edition Arctic House can, which options the identical polar bears with a purple background, in response to unfavorable buyer suggestions. In keeping with the Wall Street Journal, prospects in comfort shops had been confused by the similarity between the particular white cans and the standard silver Weight loss plan Coke can.

Coca-Cola is ditching its iconic purple cans subsequent month as a part of a fundraising marketing campaign to guard the polar bears’ Arctic habitat. The Arctic House marketing campaign, a joint effort between Coca-Cola and the World Wildlife Fund, will name upon Coca-Cola shoppers to donate $1 by way of a easy textual content message.

Whereas Coca-Cola has labored on conservation initiatives earlier than, the corporate has by no means gone as far as to vary its iconic purple can to assist draw consciousness to a marketing campaign.

“We need to assist the polar bear — a beloved Coca-Cola icon since 1922 — by serving to preserve its Arctic habitat,” stated Muhtar Kent, chairman and CEO of The Coca-Cola Firm. “That is why we’re utilizing one in all our biggest property — our flagship model, Coca-Cola — to boost consciousness for this vital trigger. And by partnering with WWF, we are able to really make a optimistic distinction for these majestic animals.”

Coca-Cola will probably be manufacturing greater than 1.four billion white Coke cans for the marketing campaign; the brand new cans ought to begin showing on retailer cabinets subsequent week. Along with the white cans, different Coca-Cola merchandise will characteristic white bottle caps together with bottles of Coke, Weight loss plan Coke, Coke Zero, Sprite, Nestea and Minute Maid merchandise.

The corporate is dedicated to elevating as much as $three million between Nov. 1, 2011 and March 15, 2012. Coca-Cola kicked off the Arctic House marketing campaign by donating $2 million and can match the primary $1 million in public donations.

Donating to the marketing campaign is easy. Prospects who buy a particular white Coca-Cola product merely textual content the bundle code to 357357 and $1 will probably be donated to the World Wildlife Fund.

For extra data on the marketing campaign, please go to the Arctic Home webpage.

Photograph: Coca-Cola

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