Ever wonder how trendspotters decipher next season’s hottest colors? Cory Doctorow at Boing Boing quotes a Greenpeace representative:
“They say you can tell what next season’s hottest trend will be by looking at the colour of the rivers in China and Mexico due to the dyes and hazardous chemicals used by the fashion industry.”
To get the message out to a young and fashionable audience, Greenpeace collaborated with Free Range studios to create Detox Fashion. The anime short is modeled after a movie preview that explains how the media manipulates consumers, and fashion brands like Calvin Klein, GAP and Victoria’s Secret, according to Greenpeace, use hazardous chemicals and dyes to make our clothes.
Watch Detox Fashion
As the video clip illustrates, we’re not helpless and have the collective power to put and end to these harmful practices. You can join the Detox campaign by detoxing your wardrobe, join fashion icons and sign the Detox Fashion Manifesto, and Instagram yourself to be part of their next Detox campaign.
The Detox campaign has already scored a major win. Zara, the world’s largest clothing retailer, recently announced a commitment to go toxic-free following public pressure spurred by the Detox campaign.
Greenpeace is using a viral campaign to push for toxic-free fashion.