Existing Process of Distributing Movie Prints


In today’s world of distributing movie prints, we seldom think how prints of the latest blockbusters have reached the local theatres or the neighbourhood multiplex. Current distribution systems mostly procure distribution rights from producers, create duplicate copies of prints and then business is ready for potential film bookings from various depots. When a film is booked and the necessary shipping instruction is issued to depots, the Analogue prints are packed into metal containers and are sent to the theatres using conventional rail road or air transportation. The necessary lead time is built in when the print is booked in order that prints reach the theatres on time.

The conventional distribution system however does not have the flexibility to create additional prints at short notice as lead-time for print duplication is required and the logistics involved in shipping prints also takes time. In short, manufacturing prints from the first cut copies, duplicating and then shipping to territories involves substantial manual processes, time consuming and also cost intensive.

In current film distribution process, the logistics involved in shipping Analogue prints from various depots to theatres is highly cost intensive. The logistics costs starts adding up from the stage of duplicating the prints till the time it is returned to the depot from the theatre. It is quite expensive to maintain prints at the depot.

The Analogue prints are required to be created in different formats ex:-16mm, 35mm, IMAX etc to cater to different projection systems. The Analogue prints are susceptible to damage when exposed to sun light and moisture. As the prints cannot be re-used, new copies of Analogue prints need to be created to replace damaged prints. Duplication costs of Analogue prints are quite high. The environmental costs though not quantified yet also needs to be considered. Transportation via conventional means ex:-rail road or air contributes to environmental pollution via use of fossil fuels.

Current processes do exhibit the movies, but a better way is needed to enhance the entertainment enjoyment factor of the audience which could aim at the following:

• Facilitate a hassle free mode of print distribution.

• Eliminate piracy of picture prints using secure modes of data transmission.

• Minimize logistics involved.

• Reduce the cost of managing the picture prints.

• Reduce the time needed to create duplicate print copies.

• Reduce the different formats created to a single format; the format requirement of the user would be controlled via Digital projectors

Source by Anuj Awasthi


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