Asda to trial sustainable refill store

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From May, customers will be able to fill their own containers with products including Asda’s own-brand rice, pasta, and coffee.

Asda has partnered with well-known household brands, meaning shoppers will also be able to refill products such as Kellogg’s Coco Pops and Unilever’s PG Tips tea.

The trial store will also feature a ‘naked florist’, offering plastic-free flowers and loose fresh produce such as cucumbers and mushrooms.

New recycling facilities will also be available, including a reverse vending machine for plastic bottles and cans, hanger recycling, and a deposit box for unwanted small plastic toys.

Customers will be asked to give feedback on the trials, and each trial will last for at least three months before a decision is made on whether to roll out, retrial, or stop.

Roger Burnley, chief executive at Asda, said: “We’re on an ongoing quest to remove and reduce the amount of plastic in our business – and to find new ways to help our customers to reuse and refill our products.

“Over the coming weeks and months we will be testing and learning from the customers in Middleton to understand how we can reduce our environmental impacts whilst still maintaining the great service and quality our customers demand.

“Our first priority will be to look at how we can reduce and remove plastic.”

This move is part of Asda’s wider sustainability commitments.

The supermarket giant has recently brought forward commitments to make almost a third of plastic packaging from recycled sources by the end of 2020 and reduce plastic by 15% by February 2021.

It will also make all packaging, of any material, 100% recyclable by 2025.

Since 2018, it has removed 8,000 tonnes of plastic from its own-brand packaging.



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