India’s Colorbar targets international ambitions on the back of clean beauty trend


Colorbar was founded by managing director Samir Modi in 2003 and is currently the third-largest cosmetics company in India.

The company started out as a colour cosmetics brand but has since expanded into the skin care category to fill a need in the market for ‘problem-solving’ skin care products that target issues such as pollution and blue light.

According to the firm, the skin care line fulfils the company’s ‘clean beauty promise’, which ensures that all products are 100% cruelty-free, dermatologically and ophthalmologically tested.

Additionally, they also meet the stringent quality standards of the US, Japan, and European Union (EU) regulations and are made in accordance with good manufacturing practices (GMP).

Since its launch two years ago, Colorbar’s skin care portfolio accounted for 10% of its overall sales.

Modi told CosmeticsDesign-Asia​ that the company would emphasis more on its skin care in the future and he expects skin care to make up 30% of the business in the future.

The company plans to reach this goal by riding on the clean beauty trend, which Modi believes holds a lot of potential in India.

“In India, the awareness of clean beauty has not picked up yet. You can say we are ahead of the curve from a consumer point of view. But I believe in clean beauty and that more and more consumers are becoming conscious of what they put on their faces,”​ said Modi.

Modi revealed that the company does not plan to stop at skin care but is working to extend its clean philosophy to all its colour cosmetics products as well.

Source link


Please enter your comment!
Please enter your name here