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Emma Lewisham aiming to cut product carbon footprint ‘close to zero’ by 2030

The Kiwi brand was established in 2019 by CEO Emma Lewisham, who set out to develop a circular beauty brand that kept its resources in circulation to eliminate waste and reduce its carbon footprint in an industry that generates 120 billion units of waste every year.

On September 29, the brand announced that had achieved its goal of becoming a carbon positive beauty brand within the timeline it set for itself​.

Over the last 12 months, the company worked with an independent environmental certification agency Toitū Envirocare.

The brand sought to measure its emissions throughout its entire supply chain, including the harvesting and production of raw ingredients used, transportation, product packaging and end-of-life for each product.

By offsetting its remaining emissions by an additional 25%, the company claims it has become the first beauty brand to be verified carbon positive at a product level.

This has enabled the company to prove exactly how many kilograms of carbon (kgCO2e) is emitted to make each individual product.

According to the firm, it has allocated 75% of its carbon offset credits to regenerating New Zealand’s Puhoi Forest Reserves, 12.5% to supporting Gyapa’s Cook Stoves technology in Ghana and 12.5% to Malya’s Wind Power Project in India.

However, Lewisham emphasised that that offsetting should be the “final port of call”​ and reduction should be the priority.

“It’s not just about measuring and then offsetting our impact. We are focused on reducing our carbon footprint to the lowest number possible and implementing strategies, such as moving to a circular business model to illustrate this is more than just offsetting for us. We are doing the work. We’d love to be in a position where we eliminate the need to offset altogether.”

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