Author: Elizabeth Segran

A few fashion brands have recently hired chief science officers who are tasked with developing cutting-edge new materials. Sneaker startup Cariuma has one devoted to the rain forest.When Cariuma launched four years ago, it vowed to plant a pair of trees for every pair of shoes sold. But rather than simply donating money to environmental groups—which is the norm at many eco-friendly brands—Cariuma has a C-suite executive who is deeply involved in its reforestation projects and visits weekly with partners on the ground.[Photo: Cariuma]Cariuma has helped replant 1.1 million trees throughout the Brazilian rain forests. But just as important, it…

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