For these making an attempt to interrupt by way of the present public dialogue of sustainable power coverage, it appears just like the phrase “secure” could also be pushing out “clear” because the buzzword to sway public opinion.
Momentum to deal with the challenges of a warming planet has ebbed and flowed over the previous 12 months. Inside that very same time interval, the world has seen an oil spill within the Gulf of Mexico, a possible nuclear meltdown in Japan, coal mine mishaps and fuel nicely explosions — to not point out the human value of defending U.S. oil pursuits within the Center East.
But, as every harmful occasion emerges, it appears as if we’re going backwards in the case of making the world’s power portfolio safer.
We have heard catch phrases like “new power financial system” or the “inexperienced power revolution” in varied locations. However the buzzwords of “new” and “clear” are so common with shoppers — and so plausible to voters — that they’ve been hijacked by the very industries they’re designed to sway us away from.
Flip in your tv, learn your newspaper or your favourite power information web site, and you will notice this firsthand. The pure fuel trade has made the phrase “clear burning pure fuel” a staple of the present political vernacular. “Clear coal” is seen as an funding alternative as of late as an alternative of an oxymoron. The end result has been that the inexperienced motion has been badly wounded. (See: Copenhagen. See: cap-and-trade. See: Al Gore.)
The greenwashing of some power industries by giant public relations groups has drowned the general public in tales about how clear their industries are. Ultimately, the argument all comes again to value. And once you have a look at the monetary backside line alone, coal, pure fuel and oil will win — each time.
So prefer it or not, the inexperienced argument has been taken away from the greens.
However what concerning the secure argument? How many individuals have been killed by wind generators, photo voltaic panels or algae swimming pools?
How can somebody declare that oil is 100 p.c secure once we are nonetheless seeing the ailing results of the Gulf oil spill? And nobody desires to market nuclear energy as secure within the aftermath of Japan’s nuclear catastrophe.
So, on this blogger’s opinion, the time to alter the tone of the power debate is now. The tone has to alter from clear and inexperienced to secure.