Turns out, packaging solution is the deciding factor in the durability of a beauty product. For instance, dark, opaque containers are better options for products that contain antioxidants like vitamin C and retinol. An ingredient like vitamin C is photosensitive, which is why exposure to sunlight and heat can make it degrade quicker. “Opaque bottles help reduce exposure to light and prevent oxidation of active ingredients like vitamin C,” explains Rohan Widdison, founder and CEO of New Laboratories, to PopSugar. Clear packaging is suitable for products that don’t contain a high amount of photosensitive, active ingredients.
Air is another major factor affecting the efficacy of your products, in addition to sunlight. After penetrating the formula, the air can contaminate the quality of the product instantly. For this reason, dermatologists are long-serving devotees of airless pump containers. Airless pumps, which work like vacuums, keep the formula within the bottle from air exposure and contaminants, per APG Packaging. To dispense the formula, you’ll need to pump it until it moves up from the bottom of the container. This vacuum effect allows a very restricted amount of airflow into the bottle and helps preserve the purity of the product. If you want to preserve the durability of your product, always pick those contained in airless pump containers and store them in a dark place away from direct sunlight.
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